A website with interactive 360° product presentations for Etherna

Introduction

Etherna was born from passion, friendship and determination to make the latest developments in aesthetic medicine and cosmetology accessible to a wider audience. The company combines innovation with a commitment to quality, offering elegant and modern solutions designed around health and wellbeing.

Etherna needed a complete digital and promotional package delivered in time for the Ptak Warsaw Expo trade show.

Challenge

Hypercon was responsible for a modern website with dedicated product landing pages, photorealistic 3D visualisations, promotional animations and supporting materials such as product catalogues and trade-show videos. Every element needed to present Etherna’s innovative products to a high visual and technical standard.

Approach

We built the website on WordPress and developed a custom plugin for interactive 360-degree product rotation. Product landing pages were connected to QR codes used in promotional materials. We also created three detailed product models that formed the basis of photorealistic images and 3D animation used across the website, catalogues and promotional video.

Interactive 3D product presentation

Etherna’s products are presented as detailed interactive 3D models. Visitors can rotate each product freely, examine it from every angle and understand its design and functionality more clearly.

Photorealistic 3D visualisations

We created each visualisation with close attention to materials, form and detail. The resulting photorealistic renders were used on the website and in print catalogues, reinforcing the technological sophistication and quality of the products.

The same product models were used to produce 3D animations for Etherna’s website and for promotional videos shown at the company’s Ptak Warsaw Expo stand. The animations attracted attention while communicating product function and design as part of a consistent marketing presentation.

Outcome

The project achieved its objectives. The website and interactive 3D presentations attracted attention at PTAK EXPO, while the catalogues and promotional films were positively received. Etherna gained a distinctive digital tool that helped the brand stand out from competing exhibitors.

Visit the Etherna website.