We created a website with a 360° product presentation
Introduction
Etherna is a company born out of passion, friendship and determination to bring the latest advances in aesthetic medicine and cosmetology to a wide audience. The company combines an innovative approach with the highest quality of service, offering customers elegant and modern solutions to enjoy beauty and health.
Etherna needed a comprehensive solution to be implemented in time for the Ptak Warsaw Expo.
Challenge
Hypercon was tasked with developing a modern website with dedicated landing pages. In addition, Hypercon handled the creation of photo-realistic 3D visualizations, promotional animations, as well as advertising materials such as product catalogs and videos to be displayed at the trade show booth. All of these elements were designed to effectively present Etherna’s innovative solutions, meeting the highest aesthetic and functional standards.
Approach
The website was developed on the WordPress platform using a dedicated plugin that allows 360-degree product rotation. We created product landing pages that were linked to QR codes placed in promotional materials. We prepared three 3D models of Etherny’s products, which were used to create photorealistic visualizations and 3D animations. These materials were used both on the website and in catalogs and promotional videos.
3D product presentation
Etherna’s products were presented in the form of detailed, interactive 3D models that allowed for a full presentation of every detail. Users of the website were able to rotate the products around their own axes, allowing them to fully understand their function and design.
3D visualizations
The 3D visualizations were created with attention to every detail in order to reflect the appearance of Etherna products as closely as possible. Photorealistic renderings were used both on the website and in advertising catalogs, highlighting the technological advancement and quality of the products.
We also used the prepared 3D models of the products to create 3D animations, which were implemented on Etherna’s website and used as promotional videos displayed on screens at the stand during the Ptak Warsaw Expo. These animations not only attracted the attention of visitors, but also effectively presented the functionality and aesthetics of the products, supporting the overall marketing strategy of the brand.
Result
The project was a complete success. The website gained great popularity at PTAK EXPO, and the interactive 3D visualizations attracted the attention of potential customers. Advertising materials, including catalogs and promotional videos, were positively received, which translated into increased recognition of the Etherna brand. Thanks to the solutions used, the client gained a tool that allowed it to stand out from the competition at the fair.