A lead-generation platform connecting customers with renewable energy and retrofit specialists

Introduction

Ekoranking.pl is an online platform for people looking for trusted specialists in energy-efficiency upgrades and renewable energy. Its lead-generation system helps users find relevant experts quickly. Visitors complete a tailored enquiry form and receive proposals from suitable providers. A network of optimised landing pages attracts qualified traffic and turns it into sales opportunities.

Challenge

The main challenge was to turn Ekoranking.pl into an efficient lead-generation platform. This required:

• Simple content management: the client needed full control over website content so the team could respond quickly to changing market needs.
• A custom mini-CRM within WordPress: contacts could be managed without relying on a separate CRM platform.
• Campaign-ready landing pages: each page needed to address a defined audience, improve conversion rates and reduce lead-acquisition costs.

The platform had to meet demanding technical and marketing requirements while remaining an effective way to connect customers with providers of modern energy-efficiency and renewable-energy solutions.

Design

The design phase focused on an interface that would support both users and campaign performance. Our work included:

• We created a coherent visual identity for the platform, selecting colours, typography and graphic elements appropriate to the energy-efficiency and renewable-energy market.
• We streamlined the enquiry forms on each landing page, reducing the number of steps and making data entry intuitive. This supports conversion and helps users connect with suitable specialists.
• We focused on fast response times, Core Web Vitals and landing-page performance. These factors improve landing-page quality in advertising campaigns and support organic visibility.

These improvements created a fast, straightforward experience and made it easier for users to reach recommended specialists, strengthening Ekoranking.pl as a lead-generation channel.

Implementation

We built the entire project on WordPress, which allowed us to:

• Manage content flexibly: the client has full control over the website and can adapt it to current priorities.
• Run a custom mini-CRM: contacts can be managed efficiently without an external platform.
• Use campaign-optimised enquiry forms: the forms collect relevant information from people interested in energy-efficiency upgrades and renewable energy.

WordPress gives the client a flexible, easy-to-manage platform that can be updated quickly as user needs and market conditions change.

Outcome

Ekoranking.pl is now an advanced lead-generation tool for the energy-efficiency and renewable-energy market. Its considered structure, optimised forms and dedicated landing pages attract prospective customers and connect them with relevant specialists. Strong landing-page quality, responsive design and efficient forms support both campaign performance and the acquisition of qualified leads.

Visit Ekoranking.pl to see the platform in action.