NagrodyBetclic.pl – a custom voting platform for Betclic 1 Liga fans

Introduction

In May 2025, we once again had the pleasure of working with Betclic Poland – one of the leaders of the betting industry and the title sponsor of Betclic 1 Liga. Our task was to create a custom platform for the end of the football season, allowing fans to vote for the season’s best players and most memorable moments. This was another joint initiative: following our previous successful cooperation, the client once again placed their trust in us and commissioned the entire project from start to finish.

The campaign was intended not only to create an engaging experience for fans, but also to strengthen Betclic’s image as an active league partner and an organiser of modern, interactive promotional activities. Together, we chose a solution that was simple for users while being fully refined in both visual and technological terms.

The challenge

Time was the greatest challenge. Only three weeks passed between receiving the brief and the launch date. During that short period, we had to create the visual design from scratch and build a complete platform fully aligned with the new visual identity of Betclic and Betclic 1 Liga. The new website needed to reflect the brand’s dynamic style while remaining functional, fast and exceptionally intuitive to use.

Another requirement was full compliance with formal and legal obligations, including user consent management and regulations concerning personal data and cookies. Every element had to work smoothly on desktop and mobile devices without interrupting the user experience.

Our task therefore covered the complete delivery of the platform from start to finish – from designing the user interface and content management system, through implementation and integration of every component, to functional testing, publication and ongoing maintenance. The entire project was completed in close cooperation with the Betclic team and remained fully consistent with their visual and technological standards.

Our approach

We designed a modern, responsive interface that captured the excitement of football and reflected the style of Betclic’s visual campaigns. We paid close attention to visual forms that reinforced the dynamic character of the campaign. At the centre of the user experience was a voting form that was simple, clear and based on a step-by-step flow. Voting covered six categories, and users could complete the entire process in one continuous journey with smooth transitions between screens.

From a technological perspective, the platform was built with Laravel, allowing us to create a flexible, custom content management system. Platform administrators could easily manage the event, edit content, replace graphics and update regulations. This gave the client complete independence in managing the campaign.

At the same time, we implemented security measures including user consent management for GDPR and cookies, appropriate data encryption and performance optimisation, enabling the website to handle high traffic during the campaign’s peak.

The outcome

NagrodyBetclic.pl launched on schedule and attracted thousands of fans within its first few days. The platform received a very positive response from both users and the client. Voting ran smoothly, while the intuitive interface encouraged participation and exploration. Thanks to a fully custom approach, Betclic gained a tool that was both effective and distinctive among digital campaigns in the sports industry.

This was another project delivered together with the Betclic Poland team, and we are proud to support their work at the intersection of sport, technology and marketing. The trust placed in us once again is extremely valuable and motivates us to continue developing. This project is further proof that rapid delivery can go hand in hand with quality, aesthetics and effectiveness.

Visit the NagrodyBetclic.pl platform

Client testimonial

5.0

The Hypercon team delivered online voting projects for us at walkawieczoru.pl and nagrodybetclic.pl. Both projects met our expectations and followed our recommendations. Hypercon took care of the infrastructure for both domains, adapted the visual design to our guidelines and provided technical support. Every project was completed on time, under considerable time pressure, and we encountered no complications at any stage. Communication with the team was always highly professional, flexible and based on a mutual understanding of our needs. We can wholeheartedly recommend this partner. Our trust is best demonstrated by our long-term cooperation, which has continued since May 2023.

Dominik Kania

Betclic Poland